The
tour of the Ben and Jerry's Waterbury, Vermont, factory costs only $3 and lasts 30 minutes. It consists of three parts -- a 6 minute video of the company's history, a look at the production floor from a glassed-in mezzanine, and a visit to the "FlavoRoom" for a taste of whatever new flavor they are dispensing that day. Photos are not allowed of the production area, but here's the tasting room with a tray of the new flavor "Orange with Cream" which was delightful and reminscent of the "Dreamsicles" of my youth...
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The grounds include this huge lid where we pretended we were Ben and Jerry...
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Behind the plant is a hill with a playground, and beyond that, a "Boot Hill" type cemetery they call the "Flavor Graveyard." They have discontinued 200 or so flavors over their 3 decades and 27 of the defunct flavors are "honored" here...
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...with gravestones displaying a poetic epitaph. Here's the one for a flavor called "Peanuts! Popcorn!" (Click photo to enlarge.)
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A visit to their gift shop will amuse you and perhaps tempt you into an impulse purchase, and a stop at their ice cream stand for a full portion of your favorite flavor is also a must!
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